Thomas Cook
Thomas Cook has handed responsibility for marketing to director of customer strategy Neale Vickery until a marketing director is appointed in the autumn.
Thomas Cook has handed responsibility for marketing to director of customer strategy Neale Vickery until a marketing director is appointed in the autumn.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.