Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
The decision to charge visitors more during peak summer periods comes as Merlin Entertainment reports lower than pre-pandemic visitor numbers.
Having expanded both the marketing team and brand budget, Trainline has also invested heavily in behavioural science to fuel its growth agenda.
As the airline unveils its biggest TV campaign since 2019, marketing boss Calum Laming is looking to “build forward” not build back.
Airbnb is attracting new customers by using its advertising to “educate” rather than drive sales, says CEO Brian Chesky.
On the Beach CMO Zoe Harris says a ‘decommoditised’ brand is helping the business’s marketing spend work harder.
Celestyal is investing €2.5m in doubling its marketing team from six to 12 in order to build brand awareness and drive the boutique operator to the next level.
On the Beach’s CMO Zoe Harris has been on the firm’s executive board for over a year, which she says has encouraged her to look further ahead at the longer-term opportunities and allowed her to get inside the heads of investors.
Named the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
Travel brand On the Beach reduced marketing spend from 45% of its revenue last year to 38% this year. It claims its spend is working harder with a focus on offline and an increasingly differentiated brand.
Christmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
The hospitality industry thrives on providing customers with experiences designed around their preferences.
The Whitbread-owned hotel chain says brand strength, and quality of product has also helped reduced the percentage of rooms being sold for under £80 a night to 37%, and the level of repeat bookings claiming 86% of sales are from returning customers.
As Eurostar’s merger with Thalys comes to fruition it is launching a new brand and campaign that focuses on the emotional side of travel to showcase its expanded network.