In-depth features, interviews and insights into marketing’s biggest issues.
The Advertising Standards Authority (ASA) has rejected complaints that an ad campaign for tea brand Twinings is racist. The ads for its Lady Grey and Earl Grey teas featured comedian Stephen Fry working behind the counter in a teashop with a young American black man called Tyrone. The ads had the strapline: “Try something different. […]
Johnson & Johnson (J&J) is understood to be planning to bring its “power cleanser”, Neutrogena Wave, to the UK. The company claims the product, which was recently launched in the US, is a breakthrough.
The Body Shop and MTV Networks International are launching a global campaign that aims to raise funds for the Staying Alive Foundation, an HIV and AIDS charity. The retailer has created a new limited edition Guarana Lip Butter, which will be sold in its stores in 55 countries. All proceeds will go directly to the […]
Unilever is introducing a raft of extensions to its Dove brand. It is investing £4m in the UK launch of Dove go fresh, a fragrance-driven collection of products aimed at women in their 20s. The new range, which will also be launched in the US, has three variants – Refreshing, Energising and Cooling – with […]
The Carbon Trust was set up to help organisations reduce their carbon emissions and develop low carbon technologies so that the Government meets its carbon reduction targets. Despite calling itself a private company, virtually all the Carbon Trust’s funding comes from the Government, at an annual cost of £103m, £12m of which is allocated to […]
TBWA/Stream, the brand entertainment arm of TBWA, has won the UK branded content business for premium ice cream brand Häagen Dazs, following a pitch. It is thought that parent company, General Mills, has given the London-based agency a UK-focused brief to create a number of branded properties, such as summer events. A number of undisclosed […]
Train operator Southeastern Railways has handed its 7m brand, advertising and marketing business to Brandpool.
The Government is getting ready with for the next census in 2011, as it starts its search for an advertising agency to underscore the importance of the survey. The Office of National Statistics brief will be handled by COI. The aim is to encourage more people to take part in the once-a-decade event, with the […]
Bauer Radio has signed up Sam Branson, the model, musician and son of Sir Richard, as the “green ambassador” for Kiss Radio. He will present environmental shows under the Kiss the Planet banner throughout 2008. Branson will make his debut during the breakfast show on March 27 at the start of a 1,400-mile, dog-sled expedition, […]
Viacom Brand Solutions (VBS), the sales house for MTV, VH1 and Nickelodeon, has struck a “pro-social” ad deal with Kidsnax, the healthy snacks company. The snacks range, which includes slices of banana, raisins and seeds, is due to launch this month and will use Nickeloden characters, such as Dora the Explora, SpongeBob Squarepants and Jimmy […]
Print media’s carbon footprint can be dramatically reduced by taking environmental concerns into account at every stage of the creative process – from planning to disposal. Tim Weissberg reports
Brands face something of a catch-22 with packaging: do they protect their products with sturdy materials or the environment with less volume? Richenda Wilson looks at how they can do both
Thresher Group has appointed Superdrug marketer Vibha Hardaker as group marketing director. The appointment comes as the drinks retailers embarks on an overhaul of its brands. Hardaker will report to Thresher Group trading director, Lloyd Stephens, and has a brief to underpin growth strategy as it three brands, Wine Rack, The Local and Threshers, are […]
Red Bull is entering the cola market with its first product launch outside of its flagship energy drink. Red Bull Simply Cola will be positioned as a premium and 100% natural cola. The product will launch at the end of April and will be the only cola made with Kola nut and coca leaf. It […]
The long-running battle between bookmakers and Turf TV is heading for court after mediation talks broke down. A trial date of 28 April has been scheduled to settle claims of anti-competitiveness and collusion. It is understood that last ditch talks are scheduled for the first week in April but an out-of-court agreement is not expected […]