In-depth features, interviews and insights into marketing’s biggest issues.
The United Nations has appointed Krow to develop a campaign that will promote the “Olympic idea” of using sport to help young people. The agency has been appointed to create a film to support International Inspiration, the programme designed to deliver London 2012’s promise to engage and inspire youth of the world through sport. The […]
IPC Connect has appointed Grey London to handle the 3m advertising account for its glossy high-street fashion and celebrity weekly magazine, Look.
Home, the Leeds-based agency, has strengthened its relationship with William Hill after winning a second project for the chain. The agency has created a press and radio campaign for its online casino offering, which breaks later this week. Last month, it developed William Hill’s first TV ad to support its bingo arm (MW February 28). […]
Kerry Foods is reviewing the 5m advertising business for its Cheestrings brand, less than a year after incumbent Quiet Storm kept the account following an abortive review.
The Financial Times is ramping up its focus on supplements, beginning with the relaunch of tabloid insert FT Wealth as a glossy magazine. The FT has also relaunched its arts supplement, Art of our Time, from a tabloid to a magazine. It was published on Monday (March 17) and was sponsored by Dubai International Financial […]
Advertiser-funded websites may struggle to stay on search results pages as more sophisticated search applications are launched, according to industry observers. Search engines are understood to be looking at developing new forms of search – such as “blended search”- that will offer more information, such as news, photographs, video and other rich content in the […]
Media Planning Group last week scooped the 20m Nationwide account, with its digital provision “key” to the decision, according to the building society’s head of brand marketing Peter Gandolfi.
Titan Outdoor has won a 5.5m four-year contract with Virgin Trains after a competitive pitch. It is understood that rival CBS Outdoor also pitched for the account.
Times Media has signed up Nikon UK as the first major sponsor of The Times Young Photographer of the Year competition. It is the first time an advertiser will be involved in developing a co-branded, cross-platform campaign for the event. In the past, it has worked with the Tabasco brand, but not as a key […]
Consistency and cohesion that don’t sacrifice creativity are key elements in a successful logo or brand campaign. Ian Whiteling learns the secrets behind effective design management
Loyalty schemes are often used as a quick fix by marketers to lure customers to their brand and keep them coming back. But they will not work unless they benefit both parties. By David Benady
As shoppers become more difficult to charm, marketers need to come up with more subtle ways to grab their attention. Could the solution lie outside, not inside the shops? asks Jo-Anne Flack
A collection of minor celebrities has helped supermarket chain Morrisons out-manoeuvre Tesco in the grocery wars. It is no small matter to grab market share away from the runaway leader of the UK grocery scene, yet Morrisons appears to have achieved just this in recent months. The UK’s fourth largest supermarket chain has outgunned Tesco […]
Regional newspapers are struggling, undergoing long-term falls in both circulation and advertising expenditure, and increased competition from the internet, national newspapers – and the BBC. In 2004, regionals’ share of ad expenditure stood at £3.1bn; by 2006 this had fallen to £2.78bn of the estimated £19bn UK media market. Its traditional key revenue drivers of […]
Ofcom is proposing to “simplify” rules on how often TV ads can run during programmes and how many can be shown. It has published its proposals on the distribution and amount of TV advertising today (March 19). The broadcast regulator is seeking views on a variety of plans including scrapping the 20 minute interval between […]