In-depth features, interviews and insights into marketing’s biggest issues.
Cadbury has revealed that the long-awaited follow up to its “gorilla” campaign will feature a team of “magical” racing trucks. The Dairy Milk ad, which has been created by Fallon, will break on March 29. Airport Trucks, which is the second A Glass and a Half Production, shows a race between airport trucks, which have […]
Chime Communications director Sue Farr is joining the board of marketing services group Motivcom as a non-executive director. Farr, chairman of Chime’s advertising and marketing services group, will advise on marketing and communications ahead of an expansion drive. The company, which provides incentive and motivation services for companies and their employees, is planning a new […]
Bauer Radio has appointed Mark Story, managing director of programming, to the new role of managing director for national brands. The move comes just days after the company promoted Andria Vidler, managing director of Magic 105.4, to the top marketing role for Bauer Consumer Media, as revealed in Marketing Week. The company has also appointed […]
Orange is launching an ad-funded content trial on its internet platform, Orange World. It is among the first mobile operators to offer content in return for users receiving advertising. Ford and Paramount Pictures are among the first advertisers to sign up to the service, which will offer users music for free or discounted rates. Their […]
Unilever has axed its soya drink brand AdeZ in the UK just two years after it was launched because the range failed to make an impact with consumers. The fruit and soya milk smoothie range was the first new brand launch from Unilever for 12 years (MW February 9, 2006) but it is understood that […]
Banksy, the anarchic street artist, is trademarking his name across a number of goods and services – including paint – in a move that suggests the graffiti artist is looking to cash in on his growing fame. The guerilla artist, who prefers to remain anonymous, is known for his controversial and political stencil paintings on […]
Boost Drinks, the independent manufacturer, is launching a smoothie in a bid to exploit growing consumer interest in the category. The seven-year old company, which already has aline of functional drinks, including Boost Energy and caffeine energy drink Boost Sport, will launch Boost Smoothie this summer. It will be available on the ambient grocery aisles, […]
The Government is set to come under fire as it allows National Health Service (NHS) providers to advertise their services without a pre-determined cap on the advertising spend. The surprise move is expected to trigger protest from critics who will raise questions about spending NHS money on advertising. It was widely expected that the Government […]
Morrisons has ramped up its advertising spend as it boosts its battle against rival supermarkets. It out-spent Tesco by more than £2m in the busy Christmas shopping season last year. Morrisons’ £29m investment in advertising in the final quarter of 2007 was also nearly a third more than Asda and Sainsbury’s, according to AC Nieslen […]
Leisure group Holiday Extras is ramping up its marketing efforts to take on rival online operators such as Lastminute.com. The company is more than doubling the size of its ten-strong marketing team as it expands its product range and builds its website. It is currently hunting a head of e-commerce, the first of 12 appointments […]
The European Union has launched an investigation into US laws banning internet gambling after complaints from European online betting operators. The Remote Gambling Association (RGA), which represents the interests of online betting companies, lodged a complaint last December claiming that US action against EU companies infringed international trade rules. Depending on the outcome of the […]
When Media Planning Group (MPG) scooped the 20m Nationwide media account last week on the strength of its digital offering, it signalled a new commitment from the UK’s largest building society to develop its media strategy.
The Royal Opera House will host its first ever club night this September, as part ofan arts festival sponsoredby business consultancy Deloitte. The deal is worth £1.75m over five years. As part of the deal, the ROH will stage Deloitte Ignite, an annual, three-day cultural event targeted at young professionals. The festival is designed to […]
Kuoni, the holiday operator, is opening a flagship store on Kensington High Street in London in a move aimed at strengthening its luxury travel positioning. The new-look shop has been planned by strategic design group 20/20 and aims to make the proc…
Online dating site Match.com has appointed Initiative to handle its 10m media planning and buying account as the dating brand repositions its strategy and increasingly moves its budget above-the-line (MW last week).