Lack of skills and shrinking teams leading to increased outsourcing, marketers say
Josh StephensonMore marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
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More marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
Digital marketing techniques are increasingly being viewed by marketers as overrated by businesses – as social media tops the list of overrated skills for the second year running.
Having grown revenue through price increases last year, Nomad Foods is stepping up its marketing investment and innovation to return to volume growth.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
Greggs increased sales by almost 20% in 2023, as it focused on making its brand “mean more to more people” as well as increasing its availability through new stores and extended opening hours.
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Marketers continue to believe that a lack of data and analytics is the biggest skills gap in their teams for the second year running. But with upskilling becoming rarer and recruitment still slow; a solution to the problem remains out of reach.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns, with a stellar jury of senior marketers lined up to determine the winners.
AB InBev’s volume sales declined by 15.3% in North America in the final quarter of the year, this was primarily driven by Bud Light, over six months on from a boycott of the brand.
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.
Weaker consumer confidence and an increasingly promotional environment has led Halfords to downgrade its profit expectations and seek strategies to cope with market volatility.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.