Being exceptional at what you do makes you a good hire at any age
Helen EdwardsIt doesn’t matter what age you are, the only way to be in demand is to excel at what you do.
It doesn’t matter what age you are, the only way to be in demand is to excel at what you do.
There are far more pressing issues marketers should be turning their attention to before getting distracted by AI.
Ahead of the Lionesses’ historic World Cup final on Sunday, Flo Williams, professional rugby player and women’s sport lead at marketing agency Matta, urges brands to take a more considered approach to marketing women’s sport.
Our marketing columnist reviews the recent controversy over the driving range of Teslas and revises his assessment of the company’s market orientation.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight.
All brands want to be aspirational. Only premium brands usually achieve it, but Iceland is one of the few that make it accessible to low-income consumers.
More distinctive ads are more memorable, and the holy grail is creative that stands out while also conveying the brand’s core message.
Our marketing columnist on the biggest branding move of the year: Twitter’s sudden transformation into X.
Quant is becoming increasingly unfashionable and misunderstood, but used properly it can provide a deep and statistically representative understanding of society, something that qual on its own isn’t able to do.
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
As part of a new mini-series looking at the different stages of planning, from strategy setting and targets to budget and ambition, our marketer on the inside shares how they are overcoming some of the common pitfalls.
For all its problems, my time at Brewdog taught me one very valuable lesson – answer your own question: “This will only work if…” It could very well change the way you look at budget constraints.
On 22 July, the Lionesses begin their World Cup quest and girl, I can’t wait. But up until last month, it seemed we, the British public, wouldn’t be watching.
The rise of technology and decline of marketing training have hurt companies’ brand-building capabilities, but those that retain them will beat the competition.