Trends

How brands can score at Euro 2016

trendspsd2

With just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.

Twitter’s top brands for customer service

Twitter_birds

Brands are increasingly using Twitter as a customer service tool but not all are getting it right, according to a new study, which shows that retailers are the worst performers while the financial sector is leading by example.

Latest from Marketing Week

Marketoonist on brand loyalty

wedding-thumb

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here