With just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.
UK brands can learn a lot from their American cousins in how to offer great customer experiences, according to new research, which suggests investment in resolving customer complaints and better segmentation are needed.
While out-of-home advertising can have an impact on long-term metrics like brand awareness, new research finds it can also trigger short-term consumer behaviour and drive new customers to engage with brands on their smartphone.
Brands and media agencies need to share key information, increase collaboration and balance hard commercial goals with softer brand metrics, as new research reveals discrepancies between the KPIs used by both parties.
Mobile World Congress: Telefónica is putting a ‘brain’ in its network as it launches AI assistant Aura, but says the company will need to transform and digitise every part of the company to take advantage of the opportunity.