Wales: the True Taste campaign
The Welsh Development Agency is to sponsor the new series of S4C’s cookery show Dudley, as part of its Wales: the True Taste campaign, which aims to promote the Welsh food and drink industry.
The Welsh Development Agency is to sponsor the new series of S4C’s cookery show Dudley, as part of its Wales: the True Taste campaign, which aims to promote the Welsh food and drink industry.
DP&A, a direct marketing agency, has devised the national direct response TV campaign to promote personal loans from Goldfish.
Not content with taking our money, it seems the BBC is now intent on taking our belongings too, if the behaviour of Lorraine Heggessey at last week’s TV United conference is anything to go by. Fellow conference delegates at the BBC1 controller’s hotel were surprised to be accosted by a member of staff who asked […]
The Royal British Legion has reappointed Target Direct and Citigate Albert Frank following a five-way pitch. The agencies will work on campaigns focused on 60th anniversaries for D-Day in 2004 and VE Day in 2005.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.