YooMedia to buy online dating brands
YooMedia, the interactive entertainment company led by former BBC director of TV David Doherty, is buying a number of online dating brands including Club Sirius, Clicked and Dateline.
YooMedia, the interactive entertainment company led by former BBC director of TV David Doherty, is buying a number of online dating brands including Club Sirius, Clicked and Dateline.
Four brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.