Core claim is a little obvious
So the Automobile Association is to scrap non-core services and return to its motoring roots (MW May 21).
Is this the start of a trend, where the confused consumer goes back to getting his mortgage from a building society, his food from a supermarket, and his credit card from a bank?
Roger Kendrick
Business development director
The Target Group
Cheltenham
Gloucs
email: roger_kendrick@target-advertising.co.uk