Agency Republic has created an online campaign to promote the BBC’s online World Service. It is designed to capitalise on the recent surge of interest the BBC claims to have experienced in its news service across Western Europe as a result of recent international events.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.