Leith creates Carling Extra Cold campaign
Leith Advertising Agency has created a TV campaign for Carling Extra Cold, which will hit the screens on December 5. This will be the first TV ad for the brand.
Leith Advertising Agency has created a TV campaign for Carling Extra Cold, which will hit the screens on December 5. This will be the first TV ad for the brand.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
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The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.