Time to Change aims to debunk common assumptions and fears about mental health by encouraging friends and colleagues to ask after each other’s health.

The campaign, created by Dare, introduces the charity’s new strapline ’”It’s time to talk. It’s Time to Change.”

It will run on TV for four weeks and will be supported by social media, and YouTube activity as well as out of home media in offices, cinemas students’ unions and pubs.

Time to Change, which is a partnership between the Mind and Rethink charities, claims to be England’s biggest ever attempt to end mental health stigma and improve well-being.

The media strategy was developed by Naked and The 7 Stars handled media planning and buying.