The creative process
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Netflix has credited the marketing push behind the second series of women’s prison drama Orange is the New Black – its biggest content marketing effort to date – for boosting revenues by 37 per cent in its second quarter.
Premier Foods is planning to double its marketing spend in the second half of the year as it looks to spur sales of new products set for launch this year.
Taxi booking app GetTaxi is considering a rebrand to “Gett” in the UK, opening up the option for it to expand its service to more than just booking transportation around the capital.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.