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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Goldsmiths is aiming to make its brand more distinctive in a “beige” jewellery market with the launch of a new strapline and marketing push that aims to give the brand a more “aspirational and luxury” feel.
House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology.
General Mills is relaunching key brand Häagen-Dazs in the UK with a campaign focusing on the quality of its ingredients as it looks to tempt lapsed consumers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.