Debunking the four myths of Generation Z
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
Brands are focusing too much of their time and effort on getting early adopters and celebrities to engage with and share their video content when they should be concentrating on the “second wave” of influencers who have the power to make or break a campaign, according to new research.
Virgin is uniting all its UK businesses under one loyalty programme for the first time as it looks to boost engagement with its customers and give them a reason to pick Virgin over its competitors.
With many British businesses still assessing the impact of the UK’s decision to leave the European Union, Malcolm Walker, the chief executive of high street stalwart Iceland, believes things will settle down and says the decision “isn’t the end of the world” for retailers.
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their work.
Ahead of the UK General Election next month, Marketing Week rounds up the key takeaways for marketers from the four main political party manifestos.
AI customers can now deliver a 95% match to real survey results, which will ultimately feed a fully automated process of marketing strategy and execution.
Starling’s focus on delivering “great experiences” to its customers is setting it apart from rivals, says interim CEO John Mountain.