The Government’s childhood obesity strategy: good or bad news for marketers?
While there will be no ban on junk food ads, brands still face a sugar tax and targets to cut 20% of the sugar out of their products by 2020.
While there will be no ban on junk food ads, brands still face a sugar tax and targets to cut 20% of the sugar out of their products by 2020.
Coca-Cola and Britvic have responded to the government’s plans to introduce a sugar tax on all soft drinks by the end of 2018, stating that the decision is “extremely disappointing”.
Chancellor George Osborne has confirmed a sugar levy will be introduced on all soft drinks by the end of 2018.
Jamie Oliver has issued a damning indictment on the state of the food and drinks industry’s attempts to tackle childhood obesity, saying it is barely managing to get the basics right and that brands need to take more risks to make eating healthy food “cool” and come up with a holistic approach to meet the challenge.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From budgets getting tighter to making any investment as effective as it can be, it’s been a busy week. Here is my take.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.