Colonial recruits Firth-McGuckin

Axed Henderson Investors’ marketing director Lindsay Firth-McGuckin has been appointed marketing director of start-up investment house Colonial Investments, a spin-off from the insurer Colonial. At Henderson, Firth-McGuckin instigated an ambitious 5m marketing and branding campaign in an attempt to transform a traditional City institution into a consumer-friendly brand. However, the group got cold feet and in September axed Firth-McGuckin along with the direct sales operation. She says that although plans for the new venture are in the initial stages, Colonial Investments will be mass-market and will speak to investors using language they can understand. She says: “I like the common-man approach.” Colonial’s Australian parent operates two investment brands in Australia, one mass-market and one which targets more sophisticated investors. Firth-McGuckin adds: “I will be able to draw on the expertise of Colonial in Australia, where it already has mass brands and a stakeholder pension.” Colonial Investments should open its doors to the public in 1999. A marketing budget has not yet been approved, but Firth-McGuckin says she will start talking to advertising agencies in the second half of this year. Before joining Henderson in 1995, Firth-McGuckin was marketing director at friendly society Liverpool Victoria.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here