Saatchi axed from Norwich Union £12m

Norwich Union has axed Saatchi & Saatchi from its agency roster. It handled business totalling up to £12.5m. The insurance and financial services giant was unhappy about potential conflicts with Lloyds TSB, which is also handled by Saatchi.

Norwich Union has axed Saatchi & Saatchi from its agency roster. It handled business totalling up to &£12.5m.

The insurance and financial services giant was unhappy about potential conflicts with Lloyds TSB, which is also handled by Saatchi.

The agency has been with Norwich Union since 1993 and, although it has done less work in recent months, it was still responsible for the company’s corporate brand-building strategy and its healthcare advertising. Saatchi’s latest “Part of the Union” TV campaign broke last week.

Norwich Union has drawn up a shortlist of four agencies, whose identities it declines to reveal, to pitch for the business. It hopes to appoint an agency before the end of the year.

Thomas Cowper Johnson, Norwich Union’s group brands manager, says: “We have found a growing potential for conflict between Saatchi’s Lloyds TSB account and its work for us. So we have come to a mutual agreement to part.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here