Burkitt scoops £5m loans task

The Mortgage Operation (TMO), which sells mortgages exclusively through brokers, has appointed Court Burkitt to its &£5m creative account following a three-way pitch.

The agency beat Cogent and Doner Cardwell Hawkins to the business.

Burkitt’s first creative work will be for a new software-based product.

Media planning and buying will be handled by Mediacom TMB; all below-the-line work by Burkitt subsidiary Orca.

Burkitt board account director Paddy Sutton says: “We’ve been on the lookout for an exciting financial services client and TMO, with its existing financial products and plans for the coming year, presents us with a great opportunity to enter this arena.”

TMO is the UK’s largest independent distributor of mortgages through financial advisers, estate agents, accountants and solicitors. Its lending partners include Halifax Mortgage Services, Birmingham Midshires, the Royal Bank of Scotland and the Woolwich.

Although it does not sell directly to customers, TMO believes advertising will raise awareness of the service.

The agency appointment comes as the mortgage industry faces new pressure from direct operators and government regulation.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here