BT picks ex One 2 One chief for global Net role

BT has appointed a former One 2 One senior executive to head marketing at its new Global Mobile Internet division. It has filled two other senior management positions at the same time.

Roger Vigilance joins the new division as head of global marketing. He reports directly to former BTCellnet marketing director Kent Thexton, managing director of the new division.

Vigilance joined BTCellnet 15 months ago as head of product development. He was previously marketing director of Mercury One 2 One, before a spell in the US.

At BTCellnet, Vigilance was responsible for creating a partnership with, which is providing browser technology for BTCellnet’s new Net-enabled Wap phones.

In his new capacity, Vigilance will be responsible for creating and planning marketing strategy and co-ordinating marketing with managers within each country.

Ben Timmons, former Cable & Wireless director of marketing for global mobile, has been appointed as head of Asia for the new division. He joined BT’s group mobility division six months ago.

Steve Davies, BT head of group Net and multimedia strategic projects, has been appointed head of Europe for the new division after eight months at BT.

BT is investing &£160m in the Global Mobile Net division, which will offer consumer and business services based on BTCellnet’s mobile Net service provider Genie, in alliance with partners including Microsoft. Genie provides news, travel and entertainment information services.

The services will initially be offered through BT’s joint ventures, which include Starhub in Singapore and Viag Interkom in Germany. BT believes that as a result of these partnerships it has 48 million potential mobile customers in 15 countries.

Trials of the services begin next month and will be launched in the summer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here