DTI may help bring in international business

The Department of Trade & Industry (DTI) has found that the profile of the marketing services industry and of marketing departments is not as high as it should be .

The Department of Trade & Industry (DTI) has found that the profile of the marketing services industry and of marketing departments is not as high as it should be.

The findings are made in a draft report on the competitiveness of the marketing services industry.

The report also calls for further consolidation of marketing trade bodies, and says multinationals should give more information about ad spends and brand values.

It concludes that the DTI could promote marketing services companies to help them gain international work through a campaign and/or sponsorship of overseas marketing exhibitions. The DTI says that reporting standards on marketing investment to analysts should be drawn up, and that small companies need to be educated on the value of their brands.

The report is thought to be the first time the DTI has looked at the entire spectrum of marketing services, including advertising, marketing, direct marketing, market research and public relations.

The report, which will not be made public, looks at the contribution marketing and advertising makes to the overall economy. It is likely to form the basis of Trade Secretary Stephen Byers’ future policy on the sector.

A DTI spokeswoman says: “The idea is to find out how this sector contributes nationally to the competitiveness of the UK economy.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here