In his article about Myrtle (MW March 23), Iain Murray asserted that “Creative hot shops believe consumers have wised up to the wiles of advertisers. They need not worry: actually they remain as gullible as ever.”
Disingenuous this may be – but it raises an important question, one which every brand owner should be asking themselves: do you believe that your customers are passive consumers who happily behave like stereotypes created in the Fifties? Or are they intelligent human beings who know they have a choice, and who aren’t prepared to take everything you say at face value?
If you believe the former, can you send me the addresses of these rich suckers? I’m trying to sell my car (BMW 320i touring, two new tyres, 106 000 miles – honest).