V&A picks Broadway to handle ad account

The Victoria & Albert Museum has handed its advertising account to independent agency Broadway the first time the museum has retained an agency for its account.

The Victoria & Albert Museum has handed its advertising account to independent agency Broadway – the first time the museum has retained an agency for its account.

Broadway landed the account following a six-way pitch against Publicis, Pulse, Dewynters, The AGA Group and Hare Carding. Doner Cardwell Hawkins dropped out of the contest before the final round of pitches. The AGA Group was the last agency to work for the V&A on a project basis.

The account includes media planning and buying, as well as creative work, and is seen as a prestigious win. Broadway’s first task will be to launch the V&A’s autumn exhibition, Brand New, an examination of brands and consumer culture. The exhibition opens on October 19 and runs until January 14, 2001. The launch campaign is expected to focus on outdoor advertising.

Broadway account director Sidney Lee says: “I think we got the strategy and planning spot on. We put a lot of research into that aspect of the business, as well as producing outstanding creative work.”

Broadway’s other clients include car manufacturer Vauxhall, airline El Al and several tourist attractions, including Woburn Safari Park.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here