New ad campaign for Bud Light

Anheuser-Busch is spending £5m through BMP DDB on the first UK television campaign for low-calorie beer Bud Light.

The campaign, which breaks next week, builds on an extensive press and poster campaign for the Budweiser variant. The four 30-second executions are based on the theme of great American contradictions, such as the World Series, which is based exclusively in the US, and bathrooms, which don’t contain a bath.

Media buying and planning is by OMD. Earlier this year, Coors delayed the national roll-out of Coors Light after a test campaign in Scotland highlighted the problems of marketing a ‘light’ beer.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here