ONdigital chief executive Stuart Prebble’s objective of achieving a leading position in the pay-TV market “even if we were incompetent” may be questioned even now (MW July 13). The photograph of ONdigital’s TV e-mail shows that even spelling “address” correctly is beyond it.
Perhaps Prebble should consult more Web-heads before trying to convince us all to ditch our personal computers.
John Elcock
Managing director
Aquarium Web Design
Liverpool
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.