DM has share of characters

David Benady is a man on a mission when he comments about the lack of interesting personalities in direct marketing (MW September 14).

Is being “larger than life” a nomenclature one would want to append to our industry? Oliver Reed, God bless his soul, was larger than life but – call me old fashioned – I’d go for the less rampant Harrison Ford any day.

I’m not sure who David has met, or not met, but Drayton Bird, Chris Barraclough, Judith Donovan, Terry Hunt, Pam Craik and John Watson (who is a thriller writer nowadays) spring to mind without even thinking too hard.

These are true heavyweights. This is not to say that Matthew isn’t.

I’m somewhat biased because I’ve seen how direct marketing has accelerated over the past five to 10 years and sales promotion has gone into terminal decline.

So the real test of any great figurehead is not whether he or she can party it out with the best of them, but whether they are seen as influencers and can run a successful business.

It’s like the old nouvelle cuisine comment about presentation and substance.

Thea Cudlip

Managing director

Marketbase Recruitment

London W1

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here