AXA takes on ex-Pru chief Frank Wilson

AXA Sun Life, the life insurance brand of the insurance and asset management company AXA, has appointed the former marketing director at Prudential Retail, Frank Wilson, as its new marketing director.

Wilson will control all marketing activity and takes over the role of marketing strategy director from Rob Lee, who has been given the title of strategic change director for AXA Sun Life. Both will report to the chief executive of AXA Sun Life, Andy Haste.

Wilson says: “AXA Sun Life has outlined an ambitious growth strategy and marketing will have a significant contribution to make.”

Last week AXA appointed the former Land Rover brand director, Andy Hurst, to the newly created role of director of brand development (MW November 23).

Wilson left Prudential Retail following the merger of the retail and group pensions divisions of Prudential, a month ago. Sean Tompkins, former head of marketing for group pensions, took over the top position as head of marketing for the new group, rebranded Prudential Financial Services.

Prudential Retail recently announced the recruitment of former Halifax online chief Jaz Saggu to head the newly created e-commerce division within its marketing department (MW November 9).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here