Spirit to handle £1m oxygen range launch

Spirit Group has been appointed to handle the launch of a range of oxygen-based products called Ogo.

The range is being developed by O-Company, based in Belgium. The first product to hit the shelves in the UK will be an oxygen canister, targeting city dwellers who are affected by pollution.

O-Company says the canister allows users to inhale clean oxygen at any time. The canister will be rolled out in the UK and Europe in spring. Further product launches will follow.

Spirit won the £1m launch account after a three-way pitch against two undisclosed agencies. The group’s three divisions, above-the-line Spirit Advertising, below-the-line Spirit DPM and new media arm e-Spirit, will create campaigns to promote Ogo across the UK and Europe. The agency will also be responsible for developing the O-Company brand.

O-Company founder Bart Meijer says: “Spirit offered the company the most creative mix of advertising and marketing capabilities.

“We have found Spirit a true partner in developing the Ogo brand into a global commodity, while being sensitive to the challenges we face as a start-up company, creating a totally new market segment.”

Spirit Group founder and managing partner Richard Hammond adds: “This is a 21st century product which will play an important role among urban dwellers and improve the quality of their lives.”

A small percentage of O-Company’s sales revenue will be donated to a charity fund to support community initiatives.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here