Holiday Autos has raided rival Hertz to recruit Joanne Pyshorn as its UK and Ireland marketing director. Pyshorn joins from Hertz Europe where she is head of marketing for its European trade and consumer division. She previously worked at Eurostar in various communications roles. The position at Holiday Autos has been created to reflect the […]
UK advertisers are calling on Internet companies to adhere to a single, industry-wide code for measuring the effectiveness of online ads. The Incorporated Society of British Advertisers (ISBA), which represents the interests of more than 300 companies, says the growth in online advertising revenues is being hampered by the lack of a standard Web auditing […]
While Martin Thomas writes to you (“And what of the great outdoors?”, MW 8 March) speculating upon how consumers might respond to new outdoor and ambient media solutions, we have actually researched consumer response to Ticketboy car park ticket machine and barrier advertising. Our findings contradict Mr Thomas’ hypothesis. It certainly makes an impact. Far […]
Young & Rubicam (Y&R) has been awarded the $50m (£35m) global consumer advertising account for new anti-viral influenza pill Tamiflu from Roche Pharmaceuticals.
HHCL & Partners is understood to have won the account for high street fashion retailer New Look after a three-way pitch.
Potty Mouth, a new T-shirt brand for babies featuring outrageous slogans, has angered children’s groups, which have condemned the range as “irresponsible”. The brand has been launched by Dutch ad agency KesselsKramer. The T-shirts are available over the Internet, at www.PottyMouth TM.com. The agency claims Potty Mouth is “the first line of alternative adult T-shirts […]
GlaxoSmithKline (GSK) has consolidated its £406m global media buying account into MediaCom. The appointment follows a four-way pitch against GSK’s three other incumbent agencies – Havas Advertising’s Media Planning, WPP Group’s Media Edge and
To schmooze or be schmoozed? That is the question. Ad agencies are used to wining and dining clients, but now they have the chance to be on the receiving end. Record company BMG realises how important it is for a new single to be featured in a high-profile ad campaign (nearly every track from Moby’s […]
The TV industry has had an eventful year. ITV underwent consolidation, the Government got stuck into regulation and the BBC is trying to thrash the competition by rescheduling its nightly news. So what next?
Bacardi-Martini is targeting the youth market by appointing Debbie Kelly, the head of its leisure division, as its first experiential marketing controller. Working across all the Bacardi-Martini brands, Kelly’s brief is to promote the company’s brand portfolio to 18to 24-year-olds by “bringing the brands to life through pioneering events-based marketing”. She will be responsible for […]
Richard Eyre escaped from the frying pan, jumped into the fire and has just bailed out again to cool off as he considers his next move. One of the media industry’s highest flying executives, he is just 46 and has been burnt twice – once at RTL Group, and before that at ITV – in […]
British Airways has appointed CRM specialist WhiteCross Systems to carry out a data analysis of its website usage. BA hopes to get an accurate picture of its customer activity without infringing their privacy. The airline has been testing WhiteCross technology since September and has now signed an agreement to continue the relationship. WhiteCross presents BA […]
Sara Lee Household & Body Care has promoted marketing director Caroline Clarke to UK president and managing director.
Faced with saturated markets, there is a disturbing tendency for marketers to turn their attention to vulnerable minorities and children, says Polly Devaney
Computer giant Hewlett-Packard (H-P) is launching a $50m (£35m) pan-European advertising campaign featuring some of the company’s employees.