UpMyStreet to test local council e-service

Local information source UpMyStreet has been awarded a share of £25m worth of Government funding which has been earmarked for the development of better, more accessible local government services through Electronic Service Delivery (ESD).

Local information source UpMyStreet has been awarded a share of &£25m worth of Government funding which has been earmarked for the development of better, more accessible local government services through Electronic Service Delivery (ESD).

UpMyStreet programme director Nick Buckley says: “The two (Government-backed) projects in which we are involved address the issue of social inclusion. Local authority services will be delivered through interactive digital television, allowing more people access to their council – specifically those people without Internet access.

“Providing localised content is at the heart of UpMyStreet’s agenda, and we look forward to sharing the knowledge gained from these projects and helping achieve the Government’s target of 100 per cent ESD capability for local government services by 2005.”

In one project UpMyStreet is partnering with Somerset County Council (including Somerset Fire Brigade), Avon & Somerset Police Authority, and a number of district councils to explore combining the existing Web-based Somerset Online initiative with digital TV access.

In the second project UpMyStreet is joining with Suffolk County Council, Ipswich Borough Council, Barbergh District Council, BT, Cityspace, eGovernment Solutions, and Smart421 to identify which services are best suited for delivery through digital television and street kiosks in a region that spans the urban rural divide.

Buckley adds: “Having a system that is platform neutral and transaction capable with multi-channel access is the key to delivering services electronically. The challenge is getting the mix of services and channels right, so that the widest range of services are made available to the widest group of people.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here