Mini marks Yahoo! ad first
Marketing WeekWeb portal Yahoo! UK & Ireland has teamed up with BMW to create what it claims is a “double advertising first”.
Web portal Yahoo! UK & Ireland has teamed up with BMW to create what it claims is a “double advertising first”.
Thus, the telecoms company incorporating Demon Internet, has appointed IT and telecoms marketer Alan Blunt as marketing director. Blunt moves to Thus – formerly known as Scottish Telecom – from McLaren, an Edinburgh-based content solutions company, where he was marketing director. He joined McLaren in November last year when he left IndigoVision. He was vice-president […]
The reincarnation of ex-Arcadia chief executive John Hoerner as Tesco’s new head of clothing has created something of a splash in the UK retail millpond. And for good reason. This is a high-profile (if controversial) appointment clearly signalling that the UK’s largest and most profitable retailer means business in an area where, until now, it […]
Far be it from the Diary to admit defeat, but we hold our hands up to KP for turning its Hoopy McHula into a success. We were certain the crisp packet glove puppet, which stars in the Publicis-created Hoola Hoop ads and was launched with a whopping £14m media spend last year, would go down […]
NTL has appointed One 2 One’s head of product marketing Jenny Lynn-Jones as director of telephony. She reports to managing director of marketing and development Jerry Roest. She will be responsible for delivering the company’s revenue targets through the existing product portfolio and the development of new products. In addition, she will be responsible for […]
Jazz FM has unveiled its first advertising campaign since appointing Nicola Young head of marketing. The station is keeping the chameleon as its focus, but has created a new poster campaign to appeal to a younger audience. The chameleon appears as a reflection on a pair of sunglasses and the ads carry the strapline: ‘Listen […]
Energy drinks company Red Bull is launching LunAqua, a water that will only be bottled “under the glare of the full moon”. LunAqua Pure Element and LunAqua Dynamic – which will contain a caffeine boost equivalent to a can of cola – will be bottled 13 times a year. A source says: “It is hoped […]
United Racecourses, the owner of Sandown Park, Kempton Park and Epsom Downs courses, is seeking its first marketing director. The post was created after marketing manager Tim Darby announced he was leaving next month to join the Professional Darts Association as managing director. United Racecourses hopes to have his successor in place by September. The […]
As the clamour grows for cannabis to be legalised, marketers are starting to look at how they could present the weed. But if they get the message wrong, a potential goldmine could turn out to be a minefield.
The Edinburgh-based advertising agency 1576 has set up a direct marketing arm called Metis. Simon Ward, the former marketing director of ScottishPower and Royal Bank of Scotland joint venture Work24, has been hired as managing partner of Metis. Work24, now defunct, was an Internet business venture set up by the companies to help small and […]
ITV has appointed Channel 5 marketing and communications director Jim Hytner as its new marketing chief. Hytner was first linked with the post in Marketing Week (June 21). He replaces John Hardie as marketing and commercial director at ITV. Hardie is leaving ITV for Walt Disney Television International, where he will take up the post […]
I read with interest the news item “Ads get more attention on digital” – as claimed by BSkyB (MW last week). I found it intriguing that a study based on the claimed favourite programmes of 2,000 adults seems to have come up with the long sought-after relationship between enjoying a programme and paying attention to […]
Outdoor advertising company JC Decaux is planning to introduce a ten-day posting cycle to increase campaign effectiveness. It is the first major change to the outdoor advertising cycle since 1988, and is likely to force JC Decaux’s competitors to follow suit. JC Decaux is to test-run the new cycle in October and November on one […]
A new e-mail trade association, EMMA – E-Mail Marketing Association, has been formed to fight spam. The founding members include 24/7, Doubleclick, All Response Media, Claritas Interactive, Consodata (owner of Yoptin), Digital Impact, E2 Communications Europe, eDesigns.co.UK, Emailbureau (owner of MyOffers.co.UK and OK-Mail), eMailcom, E-Mail Vision, Frontwire and Mailtrack. EMMA plans to become a regulatory […]
Computer games giant Nintendo is expected to roll out Pokémon Centre stores in London within a year, selling merchandise related to the blockbuster kids’ TV and movie cartoon.