Unilever plans to extend its Persil laundry product into another category by launching Black Velvet, a liquid detergent specifically used to wash dark colours. It is understood the product, which limits colour fading in fabric because it contains less bleach than other detergents, will hit supermarket shelves by the end of August. Black Velvet has […]
Procter & Gamble (P&G) will quit the UK women’s anti-perspirant market when it scraps its women’s brand Secret next year.
Nescafé is launching a global strapline for use in all future advertising campaigns. The line will first be aired this week when the coffee brand starts its sponsorship of the new series of Friends.
Sock Shop is launching a redesigned London store and rolling out a range of branded products to complement its existing lines. The flagship store in Covent Garden is to trial brands such as DKNY, Calvin Klein, Falke hosiery, as well as accessory ranges from Hello Kitty and Bang on the Door. It will also stock […]
Computer giant Compaq has handed the £100m media account for Europe, the Middle East and Africa to Initiative Media, after pulling the plug on incumbent OMD UK.
Granada Enterprises is talking to the Nationwide building society about sponsoring coverage of Nationwide League games, which are to be shown on ITV and ONdigital. ITV and ONdigital, which is rebranded as ITV Digital today (July 11) secured the live games and highlights package for the Nationwide League and Worthington Cup – in a three-year […]
Tesco has joined battle with Asda in the supermarket clothing market. The man in charge of its strategy is John Hoerner, who rescued Debenhams but who had an indifferent time at Arcadia. Can he take advantage of the fact that Asda has lost tal
David Benady should be congratulated for his concise, well-researched analysis of the downturn in ad spend (MW last week). I endorse his view that the crisis is in marketing, not in the economy. He is right to identify a trend away from mass media towards more direct and accountable forms of communication. But as marketers […]
Gateway has put its $17m (£12m) through-the-line UK and Ireland account up for review. It has invited ten agencies to enter the first pitch, including incumbent McCann-Erickson.
Toyota plans to ‘butch up’ its family car image by entering F1, generating global interest to ratchet its ambitious sales targets.
In the year since BrandNet first assessed packaged goods brands’ online presence, some have improved dramatically, embracing the Net’s potential. Others have failed to improve and still do little to enhance their brand proposition. So who are
To choose freedom, we have to choose choice, averred Friedrich Hayek. And yes, says Iain Murray, sometimes you may have to upset somebody by not picking them
Nintendo has awarded its estimated £4.5m UK media planning and buying account to Starcom Motive.
Criticisms of call centres may be exaggerated, but they raise questions that the industry cannot ignore. And, with increasing competition from India, the sector needs to adapt to survive.
WPP chief executive Sir Martin Sorrell has embarked on an acquisitions drive in the internal communications sector, in the belief that it is the next big growth area for marketing services. WPP has acquired the Marketing & Communications Agency (MCA) for an undisclosed sum, and is bolting the agency on to its existing internal communications […]