Findus has appointed Friskies pet food marketer Gerardo Mazzeo as its first UK marketing director. Mazzeo, who has already taken up his position, will report to UK general manager, Mohan Mohan. Mazzeo was marketing manager of Friskies’ dog division, overseeing the Nestlé-owned company’s Winalot brand. He has also worked at Kraft Foods on brands including […]
Summertime, and the living is easy far too easy in adland, it appears. While the Diary was enjoying a quiet drink in a Soho pub, a direct marketing agency team stormed in to shake things up. Fresh from their success in bagging a large part of the Prudential’s below-the-line business, a team of creatives from […]
United Racecourses, the owner of Sandown Park, Kempton Park and Epsom Downs courses, is seeking its first marketing director. The post was created after marketing manager Tim Darby announced he was leaving next month to join the Professional Darts Association as managing director. United Racecourses hopes to have his successor in place by September. The […]
As the clamour grows for cannabis to be legalised, marketers are starting to look at how they could present the weed. But if they get the message wrong, a potential goldmine could turn out to be a minefield.
I read with interest the news item “Ads get more attention on digital” – as claimed by BSkyB (MW last week). I found it intriguing that a study based on the claimed favourite programmes of 2,000 adults seems to have come up with the long sought-after relationship between enjoying a programme and paying attention to […]
Outdoor advertising company JC Decaux is planning to introduce a ten-day posting cycle to increase campaign effectiveness. It is the first major change to the outdoor advertising cycle since 1988, and is likely to force JC Decaux’s competitors to follow suit. JC Decaux is to test-run the new cycle in October and November on one […]
Computer games giant Nintendo is expected to roll out Pokémon Centre stores in London within a year, selling merchandise related to the blockbuster kids’ TV and movie cartoon.
Unilever plans to extend its Persil laundry product into another category by launching Black Velvet, a liquid detergent specifically used to wash dark colours. It is understood the product, which limits colour fading in fabric because it contains less bleach than other detergents, will hit supermarket shelves by the end of August. Black Velvet has […]
ITV faces halving its Saturday evening audience by showing the Premiership highlights, plucked from the BBC, at 7pm.
Channel 5 is to broadcast an interactive version of its daytime game show, “100Â¥ produced by Pearson Television.
First Quench Retailing has appointed a group of WPP agencies to create a £15m integrated marketing campaign for its Thresher brand.
The British Tourist Authority (BTA) has scrapped its plans for a global agency, and will instead appoint five agencies to handle its &£15m advertising account in local markets. The BTA initially announced that it was looking for global advertising and PR agencies to combat the drop in tourism caused by the foot-and-mouth crisis. But the […]
British Airways is to be the title sponsor of the Gallacher Trophy, a corporate version of golf’s Ryder Cup. The new tournament will be held exclusively for chief executives and company directors from the US and Europe, in a format similar to the biennial competition between the European golf tour and the USPGA (United States […]
Something seriously fishy is going on at TalkSport. The station has hooked the Discovery Channel as the first sponsor of its weekend fishing show, A Fisherman’s Blues. But Kelvin MacKenzie’s outfit is angling for more than a straightforward story. The station claims the deal was negotiated by Jason Trout, sales director of Impact, and Starcom […]