Posters are the pin-up of the wireless world
Marketing WeekThere are many reasons for the success of poster advertising, but it’s no coincidence that it mirrors the rise of mobile telephony.
There are many reasons for the success of poster advertising, but it’s no coincidence that it mirrors the rise of mobile telephony.
With respect to David Benady’s article (MW July 5), marketers should remain pessimistic about the economy. I have heard of three small but established companies going out of business in the past fortnight, all of them in marketing services. I don’t agree that the downturn in ad revenues is seasonal, due to diverting budgets into […]
Britvic is moving into the organic soft drinks sector by launching Robinsons Organic fruit cordial. The drink, to be launched in lemon and orange flavours, will be rolled out in glass bottles to major retailers nationwide by the end of next week. Robinsons’ brand design agency, Brandhouse WTS, has handled design work on the new […]
The Government is launching a consultation paper to set guidelines for telephone box advertising. Planning minister Sally Keeble is heading the investigation by the Department for Transport, Local Government and the Regions, which is attempting to clarify the legal position of advertising on payphone kiosks. The move follows a recent row between BT and a […]
Not content with their day job, celebrities are launching their own branded goods, and cashing in on a star-obsessed consumer base, says Polly Devaney
WPP’s acquisition of internal communications agency MCA has put this Cinderella sector in the spotlight. Can it seize the day? asks Justine Storey
It would probably take as much space as was allocated to the original article to correct Simon [sic] Brierley’s strange and muddled take (MW July 5) on BT’s advertising, so we are delighted to find that we agree on one point – that the success of advertising should be measured by its impact on market […]
The kind of moonshine Red Bull likes is the one it intends to bottle 13 times a year under the influence of a full moon. It sincerely believes a new caffeine-spliced water product, LunAqua, will have the same cult success in European nightclubs currently enjoyed by its famous energy drink. But there’s another, less agreeable, […]
Selfridges has handed its top marketing role to James Bidwell, former European marketing director of online toy retailer Etoys. Bidwell, who joined Selfridges this week, left Etoys in January this year after the company decided to close down its UK operations. He replaces Nick Cross, who was poached by online financial services company Egg in […]
With the income from Web design likely to double within 12-months, design agencies have to decide whether they should develop Web skills in house or outsource Web design work.
Five marketing services entrepreneurs have launched a consulting and investment company called Mentor Marketing & Investment (MMI). MMI will act as a venture capitalist for small agencies, mainly focusing on below-the-line companies. Former Clarke Hooper group managing director John Hooper will act as chairman of the group. Clive Mishon, the former president of Marketing Drive, […]
An interesting concept has risen from the burning embers of last year’s dot-com advertising frenzy: pay-for-performance advertising. Being new to the industry, it is sparking debate. Is it a sales gimmick of increasingly desperate online media owners or a new secret weapon for marketers? Marketers must consider whether they want to place their brand in […]
Ken Clarke defends his promotion of tobacco by pointing to life’s many hazards. What with feminising chemicals and airborne thromboses he has a point, says Iain Murray
The Financial Services Forum, the trade body for marketers in the sector, has set up an agency selection service aimed at financial services companies, designed to rival the AAR.
Greene King has appointed Sara Lee Bakery’s UK chief, Rooney Anand, as managing director of its brands and brewing division. Anand was at the forefront of Sara Lee Bakery’s purchase by Hibernia Foods. Sara Lee is looking for a new UK managing director to replace Anand, whose role includes overall responsibility for marketing. The new […]