Cadbury has agreed to sponsor the troubled 2002 Manchester Commonwealth Games. Under the terms of the sponsorship, the confectionery giant will be the sponsor of The Queen’s Baton Relay – the games’ equivalent of the Olympic Torch.
The pressure is on agencies to combine internal and external communication and make the brand’s message core to the business, says Alan Mitchell
Coca-Cola is understood to be in talks to secure the global distribution rights to energy drink Red Devil. Coca-Cola Enterprises (CCE), the soft drink giant’s distribution arm, has already struck a deal to distribute the drink in the Netherlands. It could lead to Coca-Cola buying the Red Devil brand, raising questions about the future of […]
Cadbury Trebor Bassett is launching a limited edition range of Wispa bars this week featuring the members of Irish boy band Westlife.
Finally, a chance to pat ourselves on the back. Tory leadership candidate Michael “hot lips” Portillo has been in the news, allegedly breaking Parliamentary rules by failing to declare earnings from outside interests. Yet as long ago as February 28, 1997, this magazine was digging up Portillo’s private business arrangements with adland. While he was […]
MyVillage, an Internet company targeting local communities and businesses, has unveiled more than 30 websites. Building on established sites for Notting Hill, Chelsea and Kensington, the new additions include Mycamden.co.UK, Mytowerhamlets.co.UK, Mywestend.co.UK, Myfulham.co.UK and Myhampstead.co.UK. The Notting Hill-based company hopes to launch more than 60 London area sites before introducing the network to the rest […]
The Times and Sunday Times are to become the first UK newspapers to charge for website content that is currently offered free. According to Silicon.com, they will become part-subscription sites, in an attempt to claw back News International’s new media investment. The first step in the project, a £10 yearly fee for access to The […]
The BSkyB-backed Channel 3 News consortium has written to 30 top TV advertisers and media agencies to highlight the need for a “fair and open” tender process in the award of the ITV news contract, currently held by ITN. In the letter sent out on Tuesday (July 17), Channel 3 News chairman Richard Huntingford writes: […]
Vitamins and minerals are more popular than ever, with more people using them to supplement their inadequate diet or to help prevent illness.
Glamour, the handbag-sized glossy magazine published by Condé Nast, is understood to have beaten its monthly circulation target by over 100 per cent since its March launch.
An EU plan to allow Internet ‘information’ ads has split the UK health sector. Will they empower patients, or is it the start of US-style drug ads which create a demand for medicines divorced from their efficacy?
Following its problems with Carat, PSA has put its media business out for tender. How can it avoid new conflict this time around?
The kind of moonshine Red Bull likes is the one it intends to bottle 13 times a year under the influence of a full moon. It sincerely believes a new caffeine-spliced water product, LunAqua, will have the same cult success in European nightclubs currently enjoyed by its famous energy drink. But there’s another, less agreeable, […]
Sportswear company Adidas will launch a new training shoe, called ClimaCool, in March 2002. The shoes include extra holes, designed to reduce sweat by allowing the foot to breathe. ClimaCool will be a premium priced product, costing between 100 and 120 (&£60 and &£75) a pair. A spokesman for Adidas says: “Research has shown that […]
The Trade Union Congress is repositioning itself as a young, vibrant organisation, in an attempt to attract students and young professionals to the trade union movement.