1576 joins Standard Life roster for product launch

Draft Worldwide’s grip on the £12m Standard Life Bank account has been undermined by the appointment of 1576 to the company’s roster.

Edinburgh-based 1576 has been brought in to launch a product, details of which are undisclosed, later this month. Zoë Morrison, the bank’s marketing director, says the agency will stay on the roster alongside Draft Worldwide if the work is successful.

She adds: “Standard Life Bank places great demands on its partners during product launches as the company continues to develop effective marketing in the highly competitive mortgage market.

“We continue to work with Draft Worldwide on other current and future projects and have no immediate plans to change this.”

The campaign will run for two months, and will be through press, outdoor and direct marketing.

Standard Life Bank was set up in 1997 and is a subsidiary of Standard Life Assurance Company, which owns Standard Life Investments and Standard Life Healthcare.

The bank offers mortgages, savings accounts and insurance, sold over the telephone, online and through independent financial advisers.

The bank, which offers flexible mortgages, has lent over £4.5bn since January 1999.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here