1576 joins Standard Life roster for product launch

Draft Worldwide’s grip on the £12m Standard Life Bank account has been undermined by the appointment of 1576 to the company’s roster.

Edinburgh-based 1576 has been brought in to launch a product, details of which are undisclosed, later this month. Zoë Morrison, the bank’s marketing director, says the agency will stay on the roster alongside Draft Worldwide if the work is successful.

She adds: “Standard Life Bank places great demands on its partners during product launches as the company continues to develop effective marketing in the highly competitive mortgage market.

“We continue to work with Draft Worldwide on other current and future projects and have no immediate plans to change this.”

The campaign will run for two months, and will be through press, outdoor and direct marketing.

Standard Life Bank was set up in 1997 and is a subsidiary of Standard Life Assurance Company, which owns Standard Life Investments and Standard Life Healthcare.

The bank offers mortgages, savings accounts and insurance, sold over the telephone, online and through independent financial advisers.

The bank, which offers flexible mortgages, has lent over £4.5bn since January 1999.

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