The Woolwich launches £4.1m multi-media advertising campaign

The Woolwich is launching a £4.1m multi-media advertising campaign to promote its Open Plan current account.

The Woolwich is launching a &£4.1m multi-media advertising campaign to promote its Open Plan current account. The ads, created by Publicis, are aimed at promoting the bank’s ‘overnight sweeping service’, which places current account customers’ money into a high interest account overnight. The ads are to appear on terrestrial and satellite television and will be backed up with radio and press ads and direct marketing. Media buying is through Optimedia. The ads feature a nightwatchman who tells the viewer: ‘I earned a little more money tonight – without doing a thing’. The Woolwich director of marketing communications Ian Jackson says: ‘The new ad acknowledges that every day people have ideas about what would benefit them as customers and that The Woolwich has developed its offering in response to this.’

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here