Warehouse, the women’s fashion retailer, is redesigning its stores as “boutiques” in a bid to fight off increased competition from high street rivals. The company has appointed design consultancy Brinkworth to develop the concept, which will be rolled out to 25 of its stores next year, starting with the Warehouse concession in Selfridges, London. The […]
The EC Green Paper on consumer protection has come under fire for not being wide-ranging enough. The solution is for government to talk to the ad industry itself and reach a compromise, says John Shannon
The National Magazine Company (NatMags) is considering extending other key magazine brands into retail concepts following the launch of a Cosmopolitan-branded café chain. The publishing house has shut down its in-house enterprises division and appointed The Licensing Company (TLC) to develop a series of “high-profile, targeted” brand extension programmes for its magazine titles, which will […]
The Experience Corps, a Government scheme set up to encourage people aged over 50 to become voluntary workers, is looking to appoint its first permanent marketing director. Until now the position has been held on an interim basis by Richard Lancaster, who oversaw the appointments earlier this year of Saatchi & Saatchi (MW August 30) […]
Being a football fan, the Diary was interested to discover a website dedicated to the lowest common denominator in the footballing world. The site, uglyfootballers.com, has everything fans need to console themselves after watching their team crash to a 3-0 defeat. Its creator Richard Hardy dubs the site “a compilation of the ugliest sights in […]
The ad industry has had a tough year – all too apparent in the drop in entries to this year’s IPA business advertising awards. But it has meant that the independents, often overshadowed by the major players, had a greater share of the limeligh
So Marks & Spencer and Apple are among the least likely brands to survive to 2015 (MW November 8). What nonsense. What consistently comes up in any research on the power of brands is their longevity.
There’s always someone willing to cash in on other people’s misfortune. But as DPS Software is cashing in on Jeffrey Archer’s misfortune the Diary doesn’t mind. A postcard with a picture of one of Her Majesty’s prisons arrived on the Diary’s desk. On the back was a letter from “Jeffrey”. Addressing his lawyers, it says: […]
Cinema advertising company Carlton Screen Advertising has lost a lucrative contract to sell advertising on UGC Cinemas screens. Its rival Pearl & Dean has been awarded the contract. It has boosted the number of screens it can offer advertisers and now has a near equal share to Carlton Screen Advertising. UGC operates 43 cinema sites […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Mars Confectionery has handed the European and US advertising account for the Mars brand to Grey Worldwide, following a three-way pitch. The move ends a long relationship with incumbent D’Arcy, which also pitched for the business. Mars roster agency BBDO Worldwide also pitched for the work. Grey already handles the Twix, Galaxy and Milky Way […]
The Metropolitan Police has appointed MediaCom to handle its entire media planning and buying account, worth up to &£6m. The agency already had the &£2m Metropolitan Police Directorate of Public Affairs (DPA) publicity account, but has now picked up the force’s recruitment advertising business. A review of the two media accounts, as well as the […]
Being a football fan, the Diary was interested to discover a website dedicated to the lowest common denominator in the footballing world. The site, uglyfootballers.com, has everything fans need to console themselves after watching their team crash to a 3-0 defeat. Its creator Richard Hardy dubs the site “a compilation of the ugliest sights in […]
The Independent has axed the position of marketing director, abandoning its search for a replacement for Trish Wadley, following the merger of its marketing and circulation departments. The marketing team now reports to circulation director David Green. The Independent has been without a marketing director since the sudden departure of Wadley in April, after six […]
Contract publisher Citroen Wolf Communications is suing office management company Regus for more than &£210,000 after Regus allegedly disrupted the production of its own in-house magazine. Citroen Wolf, which also produces magazines for the Chartered Institute of Marketing and PricewaterhouseCoopers, claims that Regus failed to provide a full database of its offices and clients, as […]