Pretty Polly marketing director James Turton has left the company after less than six months in the job to return to United Biscuits (UB). At the same time, the company has appointed Publicis to handle its advertising and define the future direction of the brand. The lingerie company parted company with TBWA/London this year following […]
COI’s stranglehold over Government agency appointments is weakened by the DTLR’s review plan
Like the rest of the Net, Web radio has fallen foul of the New Economy backlash, but the format has much to commend it, despite its lack of profits. By Torin Douglas
Ample, the AMP-owned financial services website, is reviewing its advertising and direct marketing (DM) business held by WWAV Rapp Collins, Zentropy Partners and Egg Design as it prepares to increase its spend on direct marketing. Ample has spent £900,000 on press and poster advertising since its launch in June, but is planning to increase its […]
While youth may appear to have the same views, they differ greatly on many issues, although ultimately this does not affect their purchasing behaviour
As global giants jostle for position in mega-mergers, urgent street-level deals, such as Castel’s recent offer for Oddbins, are being held up. By George Pitcher
Many marketers perceive outdoor advertising to be a poor relation to other media, especially TV, but it is clear that it is very effective.
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Lakeside Shopping Centre has dropped its £1m advertising account with Doner Cardwell Hawkins and has handed the business to Jojo Communications without a pitch. The shopping centre is planning a major ad campaign in the new year, which could see it returning to TV advertising after a two-year absence, as well as exploring opportunities in […]
Maybe those companies engaged in driving us online in order to streamline their operations (MW October 25) and drive cost out of their businesses would do well to remember that it was not so long ago that organisations tried to make us all convert to the telephone, away from face-to-face services, for the same reason. […]
Tony Blair’s ‘office wife’ has left him for a more hirsute model – and twice the money. Just what was the role of the flirtatious mother of two? asks Iain Murray
Which DM agencies have fared well? Have any bombed out of the market altogether? David Reed reveals all in this year’s Direct Marketing Agencies Reputation Survey and reports on the effects of agency consolidation and a slowing economy
French cosmetics giant L’Oréal has created an online game for students, to make its brand more attractive to young people.
Everybody loves a wedding, and everyone loves looking at the wedding photos. So let the Diary be the first to show you the wedding pictures from National Magazine Company managing director Terry Mansfield’s marriage last week. Mansfield’s wedding will come as a surprise to many, not least Mrs Mansfield, to whom he has been happily […]
The Army has sacked Saatchi & Saatchi and put its £7m recruitment advertising account up for pitch. The decision comes just days after the launch of the agency’s “People aren’t easily led” recruitment campaign.