Mars Confectionery has handed the European and US advertising account for the Mars brand to Grey Worldwide, following a three-way pitch. The move ends a long relationship with incumbent D’Arcy, which also pitched for the business. Mars roster agency BBDO Worldwide also pitched for the work. Grey already handles the Twix, Galaxy and Milky Way […]
The article in Marketing Week November 1, covering the planned further expansion of the easy brand into cinemas and hotels, and the speculation that Sainsbury’s, Virgin and even Argos might all become utility suppliers to the nation raises the question: are these brands expanding because of consumer demand based on brand competency, or are they […]
Beeb.com, the BBC’s e-commerce website, has appointed Profero, a leading full-service interactive advertising agency. The account win gives Profero preferred status for all Beeb.com online ad campaigns, starting this week with a “Robbie the reindeer” Christmas campaign. Beeb.com ads will be placed on sites such as AskJeeves.co.uk, BTopenworld.com, Excite.co.uk and Lastminute.com. Profero will handle six […]
Christmas shopping may be starting earlier each year, but the Diary is way ahead. Our dark and dingy offices have been brightened by the arrival of the Easter bunny – in November. Chocolate manufacturer Lindt is already pushing its “stylish and delicious” 2002 Easter range. Novelty items in the range include a Golden Bunny and […]
Mothercare has appointed McCann-Erickson to handle its advertising.
As stated in the article “Brand new ideas or money for old rope?” (MW November 1) “Consumers are a lot more canny now and they do know what’s gimmicky and what’s not.” So, let’s allow them to be the ones who decide which brand extensions are really successful by giving them a choice in the […]
Coca-Cola is launching its Powerade drink in the UK with the tagline “Get up. Stay up. Powerade”. The advertising by Wieden & Kennedy Amsterdam will use various forms of media including sports hall boards and television. Coca-Cola Great Britain says it will be the company’s biggest UK launch since Diet Coke and the focus of […]
Premium TV, NTL’s sports rights and content arm, is following in the footsteps of US sports websites by offering searchable video highlights. Using software from Virage, Premium TV plans to feed streamed clips of this season’s Nationwide Football League highlights to club websites within hours of full time. The move is designed to capitalise on […]
Banks Hoggins O’Shea/FCB (BHO) has been appointed to handle the £15m centralised Weetabix advertising business.
Spanish national airline, Iberia, has awarded its £24m global advertising account to FCB and Zenith.
Virgin V Shop brand director Brian Waring is leaving his post at the end of this month following the sale of the company’s Our Price stores to Australian retailer Brazin. A spokesman for V Shop confirmed Waring was leaving his current role but would not say whether he was leaving the company, taking a different […]
ITV’s share of total viewing figures has fallen to an all-time low and now lags behind BBC1, according to the latest Trend in Television Report published by the Institute of Practitioners in Advertising (IPA). The report covers the third quarter of 2001 and shows that ITV’s share of total viewing was 25.2 per cent compared […]
Australian company PMP has abandoned plans to sell Attic Futura, the publisher of magazines Sugar and TV Hits. The publishing company has been up for sale since March this year (MW March 8). According to a spokeswoman for Attic Futura: “Attic Futura is not for sale at the moment. PMP sold part of Pacific Publications, […]
Financial services company Charcol has appointed former Interactive Investor International (iii) marketing and communications director Candice Hodgson as marketing director. Hodgson will be responsible for transforming Charcol from a mortgage provider into an online wealth management company, selling pensions and investment products. Charcol will continue to broker mortgages through its ten Charcol branches in South-east […]
Skoda’s UK marketing chief Chris Hawken is to leave the car company to pursue a life abroad. Hawken has put in a request for a transfer for a senior marketing position within the Volkswagen Group, which owns VW, Audi, Seat and Skoda. His role will be taken by VW’s product marketing manager Mary Newcombe, who […]