Is it stalemate for the game of kings?
Marketing WeekThe World Chess Federation has appointed a marketing agency to revamp the game’s image, but it faces a strong challenge
The World Chess Federation has appointed a marketing agency to revamp the game’s image, but it faces a strong challenge
The important thing, once you’ve got the initiative, is to keep the enemy on the run – as any Northern Alliance commander will happily tell you. It’s a tactic well understood by the Radio Advertising Bureau, which has been putting real pressure on its rivals in other media recently. First it deployed some devastating (if […]
Members of the House of Lords are once again set to disrupt the passage of the Tobacco Advertising and Promotion Bill, with amendments put forward this week. Three members are proposing a clause which would see the Private Member’s Bill scrapped after six years, unless it is deemed to have reduced smoking levels over that […]
RAB’s attempt to divert spend away from national press to radio ads is likely to stir up still more controversy – after a similar sally against TV.
MoneyeXtra, the Bristol & West-owned financial services website, is to be rebranded as MX Financial Solutions next week, following its merger with independent financial adviser Willis National.
Ford’s luxury car group PAG, hailed as the ideal way to market its top-range marques such as Aston Martin and Jaguar, is facing the scrapheap after its creator Jac Nasser’s unceremonious sacking and the controversial restructure of its UK divi
There’s always someone willing to cash in on other people’s misfortune. But as DPS Software is cashing in on Jeffrey Archer’s misfortune the Diary doesn’t mind. A postcard with a picture of one of Her Majesty’s prisons arrived on the Diary’s desk. On the back was a letter from “Jeffrey”. Addressing his lawyers, it says: […]
Cinema advertising company Carlton Screen Advertising has lost a lucrative contract to sell advertising on UGC Cinemas screens. Its rival Pearl & Dean has been awarded the contract. It has boosted the number of screens it can offer advertisers and now has a near equal share to Carlton Screen Advertising. UGC operates 43 cinema sites […]
Virgin Energy marketing director Gary Tubb has been given the additional responsibility of handling the SWEB brand. Tubb will now hold the post of sales and marketing director for both the Virgin Energy and SWEB brands, which are owned by the London Electricity (LE) Group. Tubb, former marketing director at The Link, a subsidiary of […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Mattel is launching a range of Barbie dolls portraying different professions. The dolls aim to encourage young girls to think about their future career options, according to the company. The “I Can Be” Barbie series will begin with the launch of Children’s Doctor Barbie and Kelly dolls next year. Each doll in the range will […]
I refer to the article “it’s post modernism” that appeared in Marketing Week November 1, which featured the introduction of the Quality Standard for Mail production (QMP). I must say that while I’m sure you will always find a small minority of mailing houses that would resist any change, our experience is very different from […]
Scottish Courage has put its £10m Kronenbourg 1664 lager account up for pitch after splitting with Rainey Kelly Campbell Roalfe/ Y&R, citing creative differences.
IPC Media closes six titles, closes its exhibitions business IPC Live! and makes 115 redundant
Footwear company Hush Puppies has appointed Gary Ramey as vice-president of global marketing as it steps up its efforts to become the world’s leading casual shoe brand. Ramey joins Hush Puppies from the Sara Lee Corporation, where he has held a number of marketing and general management positions over the past ten years. He replaces […]