Consumers are confident
Marketing WeekDespite the slowing economy it appears that consumers are refusing to buy into the doom-and-gloom prophesies
Despite the slowing economy it appears that consumers are refusing to buy into the doom-and-gloom prophesies
Tony Blair’s ‘office wife’ has left him for a more hirsute model – and twice the money. Just what was the role of the flirtatious mother of two? asks Iain Murray
Which DM agencies have fared well? Have any bombed out of the market altogether? David Reed reveals all in this year’s Direct Marketing Agencies Reputation Survey and reports on the effects of agency consolidation and a slowing economy
French cosmetics giant L’Oréal has created an online game for students, to make its brand more attractive to young people.
The terrorist attacks on the US appear to have had little or no lasting impact on western markets. It seems we only really react to good news, says George Pitcher
A Europe-wide law on direct marketing via e-mail appeared less likely than ever, as the European Parliament this week failed to agree whether or not to allow unsolicited messages to be sent to potential customers by e-mail. MEPs on the Committee on Citizens’ Freedoms and Rights, Justice and Home Affairs voted to leave it up […]
Drinks manufacturers are targeting special occasions, in the belief that consumers will be feeling self-indulgent and willing to spend more money
Ford’s luxury car group PAG, hailed as the ideal way to market its top-range marques such as Aston Martin and Jaguar, is facing the scrapheap after its creator Jac Nasser’s unceremonious sacking and the controversial restructure of its UK divi
RAB’s attempt to divert spend away from national press to radio ads is likely to stir up still more controversy – after a similar sally against TV.
Members of the House of Lords are once again set to disrupt the passage of the Tobacco Advertising and Promotion Bill, with amendments put forward this week. Three members are proposing a clause which would see the Private Member’s Bill scrapped after six years, unless it is deemed to have reduced smoking levels over that […]
The important thing, once you’ve got the initiative, is to keep the enemy on the run – as any Northern Alliance commander will happily tell you. It’s a tactic well understood by the Radio Advertising Bureau, which has been putting real pressure on its rivals in other media recently. First it deployed some devastating (if […]
The World Chess Federation has appointed a marketing agency to revamp the game’s image, but it faces a strong challenge
The Army has sacked Saatchi & Saatchi and put its £7m recruitment advertising account up for pitch. The decision comes just days after the launch of the agency’s “People aren’t easily led” recruitment campaign.
Everybody loves a wedding, and everyone loves looking at the wedding photos. So let the Diary be the first to show you the wedding pictures from National Magazine Company managing director Terry Mansfield’s marriage last week. Mansfield’s wedding will come as a surprise to many, not least Mrs Mansfield, to whom he has been happily […]
Littlewoods is being forced to redesign the cover of its catalogue in the run-up to the crucial Christmas period following a complaint from rival Argos. The Advertising Standards Authority (ASA) ruled that the claim “Never beaten on price!” printed on the front cover and spine of the retailer’s autumn/winter 2001 catalogue was inaccurate because other […]