Field questions
Marketing WeekAfter research exposed a chasm in opinion over what field marketing actually is, Tracey Middleton goes in search of the ultimate definition, and asks three industry experts how divisions in the sector can be repaired
After research exposed a chasm in opinion over what field marketing actually is, Tracey Middleton goes in search of the ultimate definition, and asks three industry experts how divisions in the sector can be repaired
Please do not print press releases verbatim so blatantly in future. I was genuinely interested in the RS Components article (Case study, e-volve October 25), but the whole piece was devalued by being a barefaced plug for BroadVision (the penultimate paragraph was a dead giveaway). No doubt its PR company had a jolly good time […]
It’s a funny old world. One moment you’re on the cover of every national newspaper, the next you’re humiliating yourself in Leicester Square promoting crisps. Such was the jam Eddie “The Eagle” Edwards found himself in when he was signed up to promote Golden Wonder’s Bugles brand. The former Olympic ski-jumper – famous for flying […]
POP material has a tough time. Many claim its effectiveness is limited. But there are other problems: often displays don’t even make it to the shop floor. Justine Storey suggests ways in which POP can be guaranteed an effective consumer audien
Toy manufacturer Hasbro has lost its UK marketing chief, just ahead of a restructuring of the company’s UK operations. UK business head Mike McCulloch, who was responsible for marketing, left the company earlier this month. It is not known if he had a job to go to. McCulloch, who was previously sales and marketing director, […]
Please do not print press releases verbatim so blatantly in future. I was genuinely interested in the RS Components article (Case study, e-volve October 25), but the whole piece was devalued by being a barefaced plug for BroadVision (the penultimate paragraph was a dead giveaway). No doubt its PR company had a jolly good time […]
AOL UK has signed three deals: with Superdrug, Virgin and Last-minute.com.
POP material has a tough time. Many claim its effectiveness is limited. But there are other problems: often displays don’t even make it to the shop floor. Justine Storey suggests ways in which POP can be guaranteed an effective consumer audien
The Wireless Marketing Association (WMA) has welcomed a final vote by the European Parliament requiring advertisers to obtain consumers’ consent before sending them commercial messages using text messaging services, or SMS. Provided the vote is endorsed by the European Union’s Council of Ministers, the directive will go to the Department of Trade & Industry for […]
AOL UK has signed three deals: with Superdrug, Virgin and Last-minute.com.
According to a new report, marketers have forgotten how to flatter, charm and bully consumers into happily parting with their cash. By Alan Mitchell
Lucozade Sport’s unchallenged run is to end, as Coca-Cola relaunches Powerade. Does it have a sporting chance?
IPC’s decision to shut six titles raises questions about whether the publisher has what it takes, but also suggests others need to follow suit.
UK Online, the Government’s multi-million pound advertising campaign aimed at encouraging people to use the Internet, is failing to have an impact on MPs, says the director of the Hansard Society’s “e-democracy” programme. Dr Stephen Coleman says MPs are failing to use new technology to communicate with constituents and are “in danger of becoming irrelevant”. […]
Hutchison 3G UK has started the much-anticipated pitch for its £30m media buying business.