GLA recycling task out to pitch

The Greater London Authority (GLA) is to appoint an agency to promote recycling across the capital as part of a major new initiative.

The campaign will form part of a &£21m programme to boost recycling in London, which is struggling to meet government targets.

A spokeswoman for the GLA stressed it was too early to comment on spend for the campaign, but says: “It’s the intention of the mayor [Ken Livingstone] to have a London-wide promotional campaign that would build on our anti-litter campaign.”

The GLA has already run two environmental campaigns this year, both through Soul. In January, the agency beat BMP DDB and Euro RSCG Wnek Gosper to work on a press and poster campaign telling Londoners that the capital is less polluted than they think.

Soul also produced an anti-litter cinema campaign earlier this year. However, there is no guarantee that Soul will be given the new work.

The campaign will run alongside plans to provide kerbside recycling facilities for every household in London within two years. At present, 45 per cent of households have the facilities.

The Government wants the UK to have a household-waste recycling rate of 25 per cent by 2005. The present rate is 10.3 per cent.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here