Chrysalis and Express sign cross promo

Media group Chrysalis is understood to have signed a cross-media marketing deal with Express Newspapers.

The deal is expected to give Chrysalis’ Galaxy network and its London-based radio station Heart 106.2 advertising space in The Express, the Daily Star and OK magazine. Chrysalis DJs are expected to write branded editorial copy for the Daily Star.

In return, Express titles will be given advertising airtime on Chrysalis stations and cover-mount CDs may be compiled by Chrysalis DJs.

The deal will build on the existing relationship between the two companies. Heart 106.2 breakfast DJ Jono Coleman already writes a column for the Daily Star, which is separate to the new deal.

Heart 106.2 managing director Steve Parkinson is understood to have negotiated the deal.

Heart 106.2 has recently tried to develop a “tabloid” approach by featuring celebrity interviews, particularly on its breakfast show. Recent guests have included Victoria Beckham and Sex and the City star Kim Catrell.

Former TV presenter Emma Forbes is joining the breakfast show in June as Coleman’s co-host, in a bid to build on this approach. Present co-host Erica North is talking to the station about new roles. The station has an estimated 1.68 million listeners.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here