Somerfield-Kwik Save marketing director steps down in restructure

Somerfield group marketing director Stephen Barnett has retired from the business following a restructure.

Earlier this year, Marketing Week reported that Barnett’s role was under review when two separate business units were established to manage the Somerfield and Kwik Save chains (MW February 7).

Barnett will not be replaced. It was announced in February that then associate group director of marketing Martin Sutherland would become Somerfield brand director.

It is understood that the Kwik Save team has been joined by former Superdrug marketing director Steven Round. He takes the post of brand director on a temporary contract.

Ian Hall, head of communications marketing on the Somerfield business, becomes marketing services director for Kwik Save. He will report to commercial director David Coxon.

Former Sainsbury’s marketing director Robin Whitbread has been brought in as group buying director. Whitbread left Sainsbury’s, where he was retail director, last year. He was replaced by Sara Weller and Stuart Mitchell, as assistant managing directors.

The restructure coincides with a new Somerfield ad campaign, created by McCann-Erickson. The campaign uses the strapline “Good food made easy”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here