ASA slams P&G’s claims about its Pantene brand
Marketing WeekProcter & Gamble (P&G) has been forced to drop its claim: “Pantene Pro-V is the world’s best haircare system”, following a new haircare row with rival Unilever.
Procter & Gamble (P&G) has been forced to drop its claim: “Pantene Pro-V is the world’s best haircare system”, following a new haircare row with rival Unilever.
The Diary would like its readers to put their hands together for TalkSport, the UK’s only national commercial sports radio station, which – according to a statement released to the International Stock Exchange’s Regulatory News Service, quoting the latest Rajar figures – has just overtaken Virgin AM in terms of weekly reach, hours listened and […]
Alldays marketing director Sally Nichols’ position is under review, after the convenience chain was acquired from the receivers by the Co-operative Group, in a £131m deal. It is likely that many of the 600 Alldays shops will be rebranded under the Co-op Welcome convenience store brand. A spokeswoman for the Co-op Group says: “At the […]
The latest television advertising for Procter & Gamble Beauté’s Lacoste Homme toiletries range is being investigated by the Independent Television Commission (ITC), after more than 30 complaints about male nudity.
Despite its success with Skoda, Volkswagen’s attempts to make Seat into a sporty car brand have, so far, failed to hit the mark, says Lucy Barrett
The majority of people think that flexible working hours are a practical idea. Despite this, however, many believe it can also hamper your career prospects
Another quick reminder, readers: the closing date for the Diary’s competition in conjunction with The Daily Telegraph to find the most glamorous figure in marketing is today (October 30). So, if you missed the Diary on October 14, please e-mail your nominations, along with pictures of his/her glamorous behaviour both at work and outside of […]
With falling audiences and increasing prices, TV ads offer a poor return and the merger of Carlton and Granada will only make matters worse, says Stevie Spring
As one man takes his right not to pay the licence fee to the Court of Human Rights, the BBC is sinking to new lows in fulfilling its public service remit, says Iain Murray
The Evian Ladies European Tour golf tournament has secured £3m sponsorship from a number of blue chip companies backing next year’s Solheim Cup, making it the most commercially successful since its inception in 1990.
Nestlé Rowntree is extending its popular children’s brand Smarties with the launch of a chocolate bar, backed by a £1m-plus marketing campaign including television advertising.
Japan is understood to be considering an appeal to the World Trade Organisation over European Union proposals to ban the use of terms such as “light” and “mild” for cigarettes. Japan Tobacco International (JTI), the world’s third-biggest tobacco company, has so far failed to derail a planned EU directive on the labelling of tobacco products, […]
There is nothing worse, when you’re getting ready for another hard day at the office, than being unable to find a matching pair of socks. This is even true, as the Diary has found to its cost, if you buy nothing but black socks! It’s amazing to find that, in this post-modern era, even plain […]
The Welsh Development Agency (WDA) is reviewing its £2m advertising and media planning and buying account, held by Golley Slater & Partners.
Warner Village Cinemas has restructured its marketing department and appointed former Radio Advertising Bureau (RAB) marketing director Piers Skinner to head day-to-day operations. Skinner, who takes the newly created title of marketing manager, will have responsibility for the media budget and managing all marketing agencies. Sales and marketing director Sarah Kelly is to concentrate on […]