AGENCIES: Y&R/Wunderman win £25m Texaco account

Young & Rubicam (Y&R) and Wunderman EMEA are understood to have won the European through-the-line account for oil and petrol giant Chevron Texaco, believed to be worth between $35m (£22m) and $40m (£26m).

Young & Rubicam (Y&R) and Wunderman EMEA are understood to have won the European through-the-line account for oil and petrol giant Chevron Texaco, believed to be worth between $35m (&£22m) and $40m (&£26m).

Shortly after the merger of Chevron and Texaco last year, the new Chevron Texaco – the world’s fourth-largest oil group – announced a review of its worldwide creative and media buying accounts, then estimated at $100m (&£64m), in order to cut costs. Y&R’s San Francisco office handled the US account, while McCann-Erickson held the account in Asia-Pacific and BBDO handled South America. It is understood that the latter two were invited to pitch.

In Europe, the business was split between a number of local agencies, with HHCL & Partners being the agency of record on the account in the UK.

Y&R and Wunderman will work on promotions, direct marketing and advertising for Belgium, Holland, and the UK and Ireland. Chevron Texaco operates 3,000 outlets across Europe, half of which are in the UK.

In Europe, the group will continue to use the brand name Texaco. Chevron will be used in the US and a third brand, Calitex, in parts of Asia and Africa. It is understood that one of the first tasks for Y&R and Wunderman will be to advise on a relaunch for the Texaco brand.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here